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Content Campaigns

Our content campaigns produce a strategic mix of assets designed to keep your brand consistent, cohesive and top of mind.

 

We start by understanding your customer’s world and your brand’s place in it, as well as your commercial goals. From there, we bring together the right cocktail of social-first storytelling, promotional video, world-building, and photography to create a bank of content that works across every platform you use.

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Whether you'd like a campaign centred on episodic mini-series that builds familiarity over time, or anchored by a hero promotional video with social cut-downs, we're here to help position your brand exactly where your customers are.

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How We Help

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When curating a social feed, brands often hit the same roadblocks:

  • A feed that doesn’t match the quality of their product.

  • Inconsistent posting schedule.

  • A reactive approach, rushing to pull content for launches and events.

  • Competitors with weaker products shouting louder online.

  • A sales team without the content to open doors and spark conversations

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We work as the high-quality content arm of your brand, collaborating with your internal team to give you the output, consistency, and strategic direction needed to cut through. 

  • Strategic: Every campaign is designed with your customer’s psychographics, your positioning, and your commercial goals in mind.

  • High-output: More content from every shoot, so you never run dry.

  • Collaborative: Our role is to complement your internal strengths, not compete with them.

  • Cohesive – a consistent brand look and feel across every platform.

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Work
Campaigns That Have Helped Brands Launch, Grow & Connect​​

UK Surf Skate Expo x Wavelength

Social Campaign [+ Promotional Video & Images]

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SwingSmart

Promotional Video [+ Images & Social Cut-Downs]

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Tunes In The Dunes

Social Content

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Photography Portfolio​

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High-Output System

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From creating for your customers psychographic, to giving your next stockist a serious case of FOMO, our content is rooted in strategy.

Strategy

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We map all deliverables, and look for natural overlap. One scene can also yield product and lifestyle photography, as well as b-roll for a mini-series.

Content Mapping

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Scene Compression

One location = many outputs.

This is where we design each set-up to work for multiple pieces of content, meaning less time wasted on changes.

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Smart Sequencing

The flow of the day is strategically designed to save time and capture scenes in their best light.

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Dual Capture

We capture video and photo in parallel, often framing in 16:9 whilst protecting for a social media crop.

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Asset Expansion

We think beyond the hero deliverable to capture a whole bank of content, so your calendar stay full for longer.

Contact

Let's make some content!
Please fill out this form or email us.

ben@undertonescreative.co.uk

Thanks for reaching out! We'll be in touch once we've reviewed your message.

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Undertones Creative, Truro, Cornwall | ben@undertonescreative.co.uk

© 2025 Undertones Creative LTD

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