THE PROCESS · HOW A PARTNERSHIP WORKS
Your integrated Creative Studio.
We’re a creative studio that brings strategy and production together. We get to know your business, find the opportunity worth pursuing, and turn that thinking into ideas people actually want to watch.
Video Production
Photography
Social Media Content
Content Strategy
Drinks
Lifestyle
Outdoor
Events
Activations
THE ROADBLOCKS
Most brands hit the same five walls.
i.
A feed that doesn't match the quality of the product behind it.
ii.
An inconsistent & sporadic posting schedule that hinders momentum.
iii.
A reactive approach, pulling together content when launches or events are round the corner.
iv.
Competitors with weaker products shouting louder online.
v.
A sales team without the content to open doors & spark conversations.
WHERE UNDERTONES COMES IN
We work with your team to deliver the consistency, output & direction needed to build a well loved brand.
Not in place of your team. Alongside them.
01 · RESEARCH
We get curious.
We find out what you do, where you want to go, what makes you different, and what’s getting in the way.
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Then: What are competitors doing? What does your audience care about? What are they tired of seeing? Where is there an opportunity to do something different? What is the culture you operate within?
02 · STRATEGY
We find the direction.
We identify the problem we need to solve and the change we want to create. From there, we develop a clear, actionable strategy and a set of principles to guide the creative that keeps every piece of content moving in the same direction, toward your brand.
03 · PLAY TIME
We keep it interesting.
This is where ideas, reoccurring formats, campaigns, visual worlds and content series begin to take shape.
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We look for creative opportunities that feel distinctive to your brand, not just trends with your logo attached.
04 · CREATE
We capture.
Our approach is collaborative and built around the needs of the project. That might mean a full production led by us, a mixture of your own capture and ours, or a larger campaign.
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Whatever the format, the aim is the same: make work that feels considered, distinctive and true to the brands creative principles.
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We then look at what happened, what people responded to, and how our content can evolve.