FEATURED PARTNERSHIP · 2025-ONGOING
Lusty Glaze.
An ongoing creative partnership with the Cornish wedding venue, event space, beach bar and restaurant. Five streams of work across strategy, campaigns, events, podcasting and the day-to-day rhythm of curating ideas to an internal team. Working alongside the people who already know the brand best.
Years
Autumn 2025 - present
Relationship
Ongoing · Embedded creative partner.
Scope
Social strategy · content campaigns · wedding podcast · event content
Category
Hospitality · beach lifestyle
HIGHLIGHTS SO FAR
1
Year Partnership
5
Pillars
∞
Social Strategy
HOW THIS CASE STUDY READS
A Guided Tour
Most of the work we do for Lusty Glaze isn't visible. It's strategy, connecting, planning and working day-to-day with their internal team. This case study is built around streams of work, with each being a different dimension of our partnership.
S.01
Social Strategy
S.02
Content Campaigns
S.03
Events
S.04
Wedding Podcast
S.05
Alongside the team
STREAM 01 · SOCIAL STRATEGY
Where it stems from.
Most of what we do for Lusty Glaze never gets external credit. Content concepts, posting cadences, themes that thread the venue's three commercial arms in to one cohesive brand. This is the architecture that we build from.
Making existing assets work harder by utilising wedding photography in a way that provides value or inspiration, as opposed to feeling like you're just looking through someone else's wedding album.
Reading the feed. Strategy derives from constant industry related niche research, monitoring performance, design trends and language used across high performing content.
VALUE
ASPIRATION
SHARABILITY
EMOTION
Striking the content balance. Our goal is to pull on heart strings, be the go-to-page for wedding insights, showcase the dream of a beach wedding, and make sure we're being shared across couples inboxes.
STREAM 02 · CONTENT CAMPAIGNS
Where it comes to life.
Being embedded means being on-hand. From the Valentine's mini-series to the summer beach bar shoot, this is the steady creative output of the partnership. No re-briefing the brand every time. The understanding is already there, so the content always feels like Lusty Glaze.
2026 · SHOOT · A LUSTY SUMMER
2026 · MINI WEDDINGS CAMPAIGN · VALENTINE'S DAY
2025 · SHOOT · A COSY WINTER
STREAM 03 · EVENTS
Where it cranks the volume.
The brief isn't a cheesy wrap of an event. It's to serve the vibe, just as it felt on the night, creating multiple cut-downs from each event to relive the energy and help promote future events.
2025 · GROOVE ARMADA
GROOVE ARMADA
LITTLE LION MEG
STREAM 04 · WEDDING PODCAST
Where it builds connection.
Built to humanise the wedding team, so a couple reaching out already feels like they know the Lusty Glaze coordinators. Episodes split between real insight for engaged couples: florists, photographers, the people who make a day work, and the funnier side of weddings. Mostly cut down for socials, this turns the venue's wedding page into a hub for everything bridal, keeping consistent content on the pillars that move a couple from curious to booked.
STREAM 05 · ALONGSIDE THE TEAM
The most important part of the partnership. And the one you can't see.
The brands we want to work with often have a quiet fear, that hiring an external creative means losing control of their own brand. That an outside team will come in, bulldoze the internal one, and turn the work into something the founders no longer recognise. We're built the other way.
Lusty Glaze had already built something real before we got involved: a venue with an internal team that knew it inside-out. Our job was never to replace any of that. It was to feed strategy and content in, free their team up to do the things only they could do, and make sure the work looks like the brand they're trying to be.