FEATURED PARTNERSHIP · 2025-ONGOING
Lusty Glaze.
Years
Autumn 2025 - present
Relationship
Ongoing · Embedded creative partner.
An ongoing creative partnership with the iconic Cornish wedding venue, event space, beach bar and restaurant, working alongside the people who already know the brand best.
Scope
Social strategy · content campaigns · wedding podcast · event content
Category
Hospitality · beach lifestyle
STREAM 01 · STRATEGY
Social Media Strategy.
Social marketing needs a true goal to effectively compound toward brand building. Our work is rooted in our monthly on-site strategy days, ensuring we're on top of cultural shifts and have a shared understanding of what we're trying to achieve.
We conduct continuous research across audience wants, how we differentiate from competitors, how we land in culture and how we can effectively move the business forward.
The result has helped gain millions of impressions and thousands of followers.
But more importantly, secured wedding bookings and brought thousands of customers to the beach.
STREAM 02 · BEACH CONTENT
Where it comes to life.
Being embedded means being on-hand. This is the steady creative output of the partnership. No re-briefing the brand every time. The understanding is already there, so the content always feels like Lusty Glaze.
2026 · CONSISTENT CONTENT · BEACH LIFE
2026 · SHOOT · NEW MENU LAUNCH
2025 - 2026 · EVENTS
STREAM 03 · EVENTS
Where it cranks the volume.
The brief isn't a cheesy wrap of an event. It's to serve the vibe, just as it felt on the night, creating multiple cut-downs from each event to relive the energy and help promote future events.
PETE TONG
VERNON KAY
STREAM 04 · WEDDINGS
Where it builds connection.
Weddings are our key strategic staple, building a presence that feels like no-other in a market where every page looks the same.
Our strategic aim to is connect with what we've developed as the ideal Lusty bride and groom.
We introduced a podcast to help humanise the wedding team, allowing a couple reaching out to already feel as though they know the Lusty Glaze coordinators.
Episodes are then cut down for socials, turning the venue's wedding page into a hub for everything bridal, keeping consistent content on the pillars that move a couple from curious to booked.
STREAM 05 · ALONGSIDE THE TEAM
The most important part of the partnership. And the one you can't see.
The brands we want to work with often have a quiet fear, that hiring an external creative means losing control of their own brand. That an outside team will come in, bulldoze the internal one, and turn the work into something the founders no longer recognise. We're built the other way.
Lusty Glaze had already built something real before we got involved: a venue with an internal team that knew it inside-out. Our job was never to replace any of that. It was to feed strategy and content in, free their team up to do the things only they could do, and make sure the work looks like the brand they're trying to be.